Managing Media Businesses [electronic resource] : A Game Plan to Navigate Disruption and Uncertainty / edited by Mike Rosenberg, Philip H. Seager.

Інтелектуальна відповідальність: Вид матеріалу: Текст Публікація: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017Видання: 1st ed. 2017Опис: XVII, 223 p. 30 illus. online resourceТип вмісту:
  • text
Тип засобу:
  • computer
Тип носія:
  • online resource
ISBN:
  • 9783319520216
Тематика(и): Додаткові фізичні формати: Printed edition:: Немає назви; Printed edition:: Немає назви; Printed edition:: Немає назвиДесяткова класифікація Дьюї:
  • 658.4092 23
Класифікація Бібліотеки Конгресу:
  • HD28-70
Електронне місцезнаходження та доступ:
Вміст:
Chapter1 The Big Picture: Four Trends That Change Everything -- Chapter2 Strategy -- Chapter3 “Show Me The Money!” Getting Inside The Bottom Line -- Chapter4 Marketing In A New Media World -- Chapter5 Decisive Leadership -- Chapter6 Decision Analysis -- Chapter7 Operations Management -- Chapter8 The Digital Economy -- Chapter9 Tips For Managing Creative People -- Chapter10 Corporate & Entrepreneurial Finance -- Chapter11 Future Scenario Planning. .
У: Springer eBooksЗведення: A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players. The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer and fewer businesses are finding a way to do so profitably and sustainably. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? Your answers to the questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.
Тип одиниці: ЕКнига Списки з цим бібзаписом: Springer Ebooks (till 2020 - Open Access)+(2017 Network Access)) | Springer Ebooks (2017 Network Access))
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Chapter1 The Big Picture: Four Trends That Change Everything -- Chapter2 Strategy -- Chapter3 “Show Me The Money!” Getting Inside The Bottom Line -- Chapter4 Marketing In A New Media World -- Chapter5 Decisive Leadership -- Chapter6 Decision Analysis -- Chapter7 Operations Management -- Chapter8 The Digital Economy -- Chapter9 Tips For Managing Creative People -- Chapter10 Corporate & Entrepreneurial Finance -- Chapter11 Future Scenario Planning. .

A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players. The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer and fewer businesses are finding a way to do so profitably and sustainably. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? Your answers to the questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

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Online access with authorization at https://link.springer.com/

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Онлайн доступ з авторизацією на https://link.springer.com/

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