Nylen, David W. Advertising : : planning, implementation & control / [electronic resource] / David W. Nylen.. — 2d ed.. — Cincinnati : : South-Western Pub. Co.,, c1980.. — viii, 603 p. : : ill. ; 24 cm.

Includes bibliographical references and indexes.



ISBN: 0538195800

LCCN: 79063861

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .N84 1980

Dewey Class. No.: 659.1/11