The Dartnell sales promotion handbook / [electronic resource] / editor, Ovid Riso.. — 7th ed.. — Chicago : : Dartnell Corp.,, 1979.. — 1208 p. : : ill. ; 23 cm.

Spine title: Sales promotion handbook. Half-title: The Dartnell handbook for sales, advertising and sales promotion executives. Includes index.

"Principal business directories": p. 471-486; "Business and professional publications": p. 1168-1169.



ISBN: 0850131030 9780850131031

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5415 / .D325 1979

Dewey Class. No.: 658.8/2