Kawasaki, Guy, 1954- The Macintosh way / [electronic resource] / Guy Kawasaki.. — Glenview, Ill. : : Scott, Foresman,, c1990.. — xi, 209 p. : : ill. ; 24 cm.

Includes index.



ISBN: 0673461750 : $19.95 9780673461759

LCCN: 89010249

Nat. Bib. No.: GB90-46249

Subjects--Corporate Names:
Apple Computer, Inc. Macintosh Division --History.
Apple Computer, Inc. Macintosh Division --Histoire.
Apple Computer Incorporated

Subjects--Topical Terms:
Macintosh (Computer)--Programming--Marketing--History.
Computer software--Marketing--History.
Microcomputers--Programming--Marketing--History.
Macintosh (Ordinateur)--Programmation--Commercialisation--Histoire.
Logiciels--Commercialisation--Histoire.
Micro-ordinateurs--Programmation--Commercialisation--Histoire.
Macintosh
Produktmanagement

Subjects--Index Terms: Computer systems Marketing

LC Class. No.: HD9696.C64 / A865 1990

Dewey Class. No.: 338.7/61004165/0973