Berry, Leonard L., 1942- Marketing and the social environment: : a readings text [electronic resource] / [compiled by] Leonard L. Berry [and] James S. Hensel.. — 1st ed.. — New York, : Petrocelli Books,, 1973.. — xiii, 416 p. : illus. 24 cm.

Bibliography: p. [409]-413.



ISBN: 0884050238 9780884050230

LCCN: 73017216

Subjects--Topical Terms:
Marketing--Social aspects.
Marketing--Management.

LC Class. No.: HF5415 / .B4415

Dewey Class. No.: 658.8/008