Enrico, Roger. The other guy blinked : : how Pepsi won the cola wars / [electronic resource] / Roger Enrico and Jesse Kornbluth.. — Tononto ; New York : : Bantam,, 1986.. — viii, 280 p. ; 24 cm.

Includes index.



ISBN: 0553051776 9780553051773

LCCN: 86017485

Subjects--Corporate Names:
Pepsi-Cola Company.
Coca-Cola Company.

Subjects--Topical Terms:
Soft drink industry--United States.
Frisdrankenindustrie.
Concurrentie.
Pepsi Cola.
Coca-Cola Company.

LC Class. No.: HD9349.S634 / P464 1986

Dewey Class. No.: 338.7/66362/0973