Market Segmentation Analysis (Запис № 443695)

МАРК-запис
000 -LEADER
fixed length control field 03974nam a22005775i 4500
001 - CONTROL NUMBER
control field 978-981-10-8818-6
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240828123347.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180720s2018 si | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789811088186
-- 978-981-10-8818-6
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-981-10-8818-6
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2-.34
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD38.7
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043060
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dolnicar, Sara.
Relator term author.
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
9 (RLIN) 12785
245 10 - TITLE STATEMENT
Title Market Segmentation Analysis
Medium [electronic resource] :
Remainder of title Understanding It, Doing It, and Making It Useful /
Statement of responsibility, etc by Sara Dolnicar, Bettina Grün, Friedrich Leisch.
250 ## - EDITION STATEMENT
Edition statement 1st ed. 2018.
264 #1 -
-- Singapore :
-- Springer Nature Singapore :
-- Imprint: Springer,
-- 2018.
300 ## - PHYSICAL DESCRIPTION
Extent XXI, 324 p. 123 illus., 51 illus. in color.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
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-- rdamedia
338 ## -
-- online resource
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-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
490 1# - SERIES STATEMENT
Series statement Management for Professionals,
Міжнародний стандартний серійний номер для назви серії (ISSN) 2192-810X
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. .
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
520 ## - SUMMARY, ETC.
Summary, etc This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readersto replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 12786
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business intelligence.
9 (RLIN) 12787
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Statistics .
9 (RLIN) 905
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Research and Competitive Intelligence.
9 (RLIN) 12788
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Statistics in Business, Management, Economics, Finance, Insurance.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grün, Bettina.
Relator term author.
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
9 (RLIN) 12789
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Leisch, Friedrich.
Relator term author.
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
9 (RLIN) 12790
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer Nature eBook
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9789811088179
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9789811088193
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9789811342486
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Management for Professionals,
-- 2192-810X
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.1007/978-981-10-8818-6">https://doi.org/10.1007/978-981-10-8818-6</a>
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