Handbook of Marketing Decision Models (Запис № 446002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06264nam a22006255i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-56941-3 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210118123219.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170713s2017 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319569413 |
| -- | 978-3-319-56941-3 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-56941-3 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.23 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJT |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS049000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJT |
| Source | thema |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMD |
| Source | thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.40301 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of Marketing Decision Models |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | edited by Berend Wierenga, Ralf van der Lans. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. 2017. |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 598 p. 35 illus., 19 illus. in color. |
| Other physical details | online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | International Series in Operations Research & Management Science, |
| Міжнародний стандартний серійний номер для назви серії (ISSN) | 0884-8289 ; |
| Том/ позначення послідовності | 254 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 -- Marketing Decision Models: Progress and Perspectives -- Introduction the Second Edition of the Handbook of Marketing Decision Models -- Berend Wierenga and Ralf van der Lans -- Chapter 2 -- Sales Promotion Models -- Harald van Heerde and Scott A. Neslin -- Chapter 3 -- Innovation and New Products Research -- A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions -- Tingting Fan, Peter N. Golder, and Donald R. Lehmann -- Chapter 4 -- Models for the Financial-Performance Effects of Marketing -- Dominique M. Hanssens and Marnik G. Dekimpe -- Chapter 5 -- Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends -- Tammo H.A. Bijmolt and Peter C. Verhoef -- Chapter 6 -- Structural models in marketing: Consumer Demand and Search -- Pradeep K. Chintagunta -- Chapter 7 -- Economic Models of Choice -- Greg M. Allenby, Jaehwan Kim, and Peter E. Rossi -- Chapter 8 -- Empirical Models of Learning Dynamics: A Survey of Recent Developments -- Andrew T. Ching, Tülin Erdem, and Michael P. Keane -- Chapter 9 -- Measurement Models for Marketing Constructs -- Hans Baumgartner and Bert Weijters -- Chapter 10 -- Marketing Models for the Customer-Centric Firm -- Eva Ascarza, Peter S. Fader, and Bruce G. S. Hardie -- Chapter 11 -- Eye Movements during Search and Choice -- Ralf van der Lans and Michel Wedel -- Chapter 12 -- Business-Cycle Research in Marketing -- Barbara -- Deleersnyder and Marnik G. Dekimpe -- Chapter 13 -- Marketing Models for the Life Sciences Industry -- Vardan Avagyan , Vardit Landsman , and Stefan Stremersch -- Chapter 14 -- Marketing Models for Internet Advertising -- Randolph E. Bucklin and Paul R. Hoban -- Chapter 15 -- Advertising Effectiveness and Media Exposure -- Peter J Danaher -- Chapter 16 -- Social Media Analytics -- Wendy W. Moe, Oded Netzer, and David A. Schweidel -- Chapter 17 -- Integrating Social Networks into Marketing Decision Models -- Xi Chen, Ralf van der Lans and Michael Trusov -- Chapter 18 -- Morphing Theory and Applications -- Gui B. Liberali, John R. Hauser, and Glen L. Urban -- Biographies of Authors. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Available to subscribing member institutions only. Доступно лише організаціям членам підписки. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Standardized terminology for access restriction | Online access from local network of NaUOA. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Standardized terminology for access restriction | Online access with authorization at https://link.springer.com/ |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Standardized terminology for access restriction | Онлайн-доступ з локальної мережі НаУОА. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Standardized terminology for access restriction | Онлайн доступ з авторизацією на https://link.springer.com/ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Operations research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management science. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Operations Research/Decision Theory. |
| -- | http://scigraph.springernature.com/things/product-market-codes/521000 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| -- | http://scigraph.springernature.com/things/product-market-codes/513000 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Operations Research, Management Science. |
| -- | http://scigraph.springernature.com/things/product-market-codes/M26024 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wierenga, Berend. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | van der Lans, Ralf. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783319569390 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783319569406 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783319860411 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | International Series in Operations Research & Management Science, |
| -- | 0884-8289 ; |
| Volume number/sequential designation | 254 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-319-56941-3">https://doi.org/10.1007/978-3-319-56941-3</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | ЕКнига |
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