Luxury Brands in China and India (Запис № 451525)

МАРК-запис
000 -LEADER
fixed length control field 03742nam a22006495i 4500
001 - CONTROL NUMBER
control field 978-1-137-54715-6
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210118144418.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170627s2017 xxk| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137547156
-- 978-1-137-54715-6
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1057/978-1-137-54715-6
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD21
072 #7 - SUBJECT CATEGORY CODE
Subject category code KN
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS070000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KN
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Atwal, Glyn.
Relator term author.
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
245 10 - TITLE STATEMENT
Title Luxury Brands in China and India
Medium [electronic resource] /
Statement of responsibility, etc by Glyn Atwal, Douglas Bryson.
250 ## - EDITION STATEMENT
Edition statement 1st ed. 2017.
264 #1 -
-- London :
-- Palgrave Macmillan UK :
-- Imprint: Palgrave Macmillan,
-- 2017.
300 ## - PHYSICAL DESCRIPTION
Extent XVII, 256 p. 11 illus.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.
520 ## - SUMMARY, ETC.
Summary, etc This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Available to subscribing member institutions only. Доступно лише організаціям членам підписки.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Online access from local network of NaUOA.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Online access with authorization at https://link.springer.com/
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Онлайн-доступ з локальної мережі НаУОА.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Онлайн доступ з авторизацією на https://link.springer.com/
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Asia—Economic conditions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industries.
-- http://scigraph.springernature.com/things/product-market-codes/527000
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding.
-- http://scigraph.springernature.com/things/product-market-codes/513070
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Asian Business.
-- http://scigraph.springernature.com/things/product-market-codes/525020
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Emerging Markets/Globalization.
-- http://scigraph.springernature.com/things/product-market-codes/525010
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online Marketing/Social Media.
-- http://scigraph.springernature.com/things/product-market-codes/513010
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bryson, Douglas.
Relator term author.
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781137547132
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781349714339
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781349714322
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.1057/978-1-137-54715-6">https://doi.org/10.1057/978-1-137-54715-6</a>
912 ## -
-- ZDB-2-BUM
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type ЕКнига

Немає доступних примірників.