Advances in Advertising Research VIII (Запис № 453040)

МАРК-запис
000 -LEADER
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001 - CONTROL NUMBER
control field 978-3-658-18731-6
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210118152327.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658187316
-- 978-3-658-18731-6
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-658-18731-6
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
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Subject category code BUS043000
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Subject category code KJS
Source thema
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Subject category code KJSM
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 10 - TITLE STATEMENT
Title Advances in Advertising Research VIII
Medium [electronic resource] :
Remainder of title Challenges in an Age of Dis-Engagement /
Statement of responsibility, etc edited by Vesna Zabkar, Martin Eisend.
250 ## - EDITION STATEMENT
Edition statement 1st ed. 2017.
264 #1 -
-- Wiesbaden :
-- Springer Fachmedien Wiesbaden :
-- Imprint: Springer Gabler,
-- 2017.
300 ## - PHYSICAL DESCRIPTION
Extent XI, 293 p. 38 illus.
Other physical details online resource.
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-- online resource
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490 1# - SERIES STATEMENT
Series statement European Advertising Academy,
Міжнародний стандартний серійний номер для назви серії (ISSN) 2626-0328
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness.
520 ## - SUMMARY, ETC.
Summary, etc This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents       Advertising Media, Content, Audiences       Advertising Processing and Reception       Online Advertising and Communication       Advertising Effectiveness  Target Grou ps Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.   Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Available to subscribing member institutions only. Доступно лише організаціям членам підписки.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Online access from local network of NaUOA.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Online access with authorization at https://link.springer.com/
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Онлайн-доступ з локальної мережі НаУОА.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Онлайн доступ з авторизацією на https://link.springer.com/
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
-- http://scigraph.springernature.com/things/product-market-codes/513000
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zabkar, Vesna.
Relator term editor.
Relator code edt
-- http://id.loc.gov/vocabulary/relators/edt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Eisend, Martin.
Relator term editor.
Relator code edt
-- http://id.loc.gov/vocabulary/relators/edt
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783658187309
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783658187323
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783658215200
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title European Advertising Academy,
-- 2626-0328
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.1007/978-3-658-18731-6">https://doi.org/10.1007/978-3-658-18731-6</a>
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type ЕКнига

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