Introduction to advertising & promotion : (Запис № 512370)

МАРК-запис
000 -LEADER
fixed length control field 02419cam a2200613 a 4500
001 - CONTROL NUMBER
control field introductiontoad00belc
003 - CONTROL NUMBER IDENTIFIER
control field CaSfIA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210118103412.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920616s1993 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92022766
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UBA
-- BAKER
-- NLGGC
-- BTCTA
-- LVB
-- YDXCP
-- OCLCG
-- ZWZ
-- DEBBG
-- CaSfIA
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105162
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256105162
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256108250 (International student ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256108255 (International student ed.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)26399034
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 630
Source of number rvk
029 1# - (OCLC)
OCLC library identifier NLGGC
System control number 097098434
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 4054956
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000009270818
029 1# - (OCLC)
OCLC library identifier ZWZ
System control number 014873958
029 1# - (OCLC)
OCLC library identifier HEBIS
System control number 03304516X
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV009948026
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Introduction to advertising & promotion :
Medium [electronic resource]
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch, Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Необхідна авторизація на https://archive.org/ (створення облікового запису безкоштовно)
506 ## - RESTRICTIONS ON ACCESS NOTE
Standardized terminology for access restriction Необхідна авторизація на https://openlibrary.org/ (створення облікового запису безкоштовно)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Propaganda
Source of heading or term larpcal
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reclame.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotie (public relations)
Source of heading or term gtt
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicité.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ventes
General subdivision Promotion.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicité.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ventes
General subdivision Promotion.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing.
Source of heading or term ram
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Werbung.
Source of heading or term swd
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Introduction to advertising and promotion.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.archive.org/details/introductiontoad00belc">http://www.archive.org/details/introductiontoad00belc</a>
Public note Free eBook from the Internet Archive
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.openlibrary.org/books/OL1719631M">http://www.openlibrary.org/books/OL1719631M</a>
Public note Additional information and access via Open Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type ЕКнига

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