Disruptions, Diversity, and Ethics in Marketing (Запис № 577826)
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| 001 - CONTROL NUMBER | |
| control field | 978-3-031-70488-8 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250902150127.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| fixed length control field | 241108s2025 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031704888 |
| -- | 978-3-031-70488-8 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-70488-8 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Disruptions, Diversity, and Ethics in Marketing |
| Medium | [electronic resource] : |
| Remainder of title | First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024 / |
| Statement of responsibility, etc | edited by Sergio Martínez-Puertas, Manuel Sánchez-Pérez, Cristina Segovia-López, Eduardo Terán-Yépez. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2025. |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer Nature Switzerland : |
| -- | Imprint: Springer, |
| -- | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIV, 174 p. 22 illus., 20 illus. in color. |
| Other physical details | online resource. |
| 336 ## - | |
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| 490 1# - SERIES STATEMENT | |
| Series statement | Springer Proceedings in Business and Economics, |
| Міжнародний стандартний серійний номер для назви серії (ISSN) | 2198-7254 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A brief review of bibliometric analysis use in marketing studies -- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables -- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data evidence -- Sustainability in Marketing Education. Students attitudes at Iberian Universities -- Sustainability Teaching in Marketing: An Importance Performance Analysis in Higher Education Institutions -- Game-Based Learning through the Use of Artwork Images: Influence on the Perception of a Product -- Unveiling the Collaborative Dynamics of Clusters in En-hancing Cooperation for Green Marketing Initiatives: A Conceptual Model -- Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firm´s Attitudes Towards Sustainability -- Why do we play golf? An exploratory research -- Use of online shop chatbots: How trust in seller moderates brand preference and purchase intention. |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries. |
| 532 8# - | |
| -- | Accessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. |
| 532 8# - | |
| -- | No reading system accessibility options actively disabled |
| 532 8# - | |
| -- | Publisher contact for further accessibility information: accessibilitysupport@springernature.com |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business ethics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Diversity in the workplace. |
| 9 (RLIN) | 15240 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Ethics. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Diversity Management and Women in Business. |
| 9 (RLIN) | 15241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martínez-Puertas, Sergio. |
| Relator term | editor. |
| -- | (orcid)0000-0003-3822-4336 |
| -- | https://orcid.org/0000-0003-3822-4336 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 17844 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sánchez-Pérez, Manuel. |
| Relator term | editor. |
| -- | (orcid)0000-0003-3709-3389 |
| -- | https://orcid.org/0000-0003-3709-3389 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 17845 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Segovia-López, Cristina. |
| Relator term | editor. |
| -- | (orcid)0000-0001-6740-2133 |
| -- | https://orcid.org/0000-0001-6740-2133 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 17846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Terán-Yépez, Eduardo. |
| Relator term | editor. |
| -- | (orcid)0000-0002-1260-2477 |
| -- | https://orcid.org/0000-0002-1260-2477 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 17847 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783031704871 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783031704895 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783031704901 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Springer Proceedings in Business and Economics, |
| -- | 2198-7254 |
| 9 (RLIN) | 6862 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-70488-8">https://doi.org/10.1007/978-3-031-70488-8</a> |
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