TY  - BOOK
AU  - Lowry J. R.
AU  - Weinrich B.W.
AU  - Steade R.D.
TI  - Business In Today's World
SN  - 9780538802550
PY  - 1990///
CY  - Cincinnati, Dallas, Livermore
PB  - South-Western Publishing Co.
KW  - 33 Економіка. Економічні науки
KW  - UDC
N2  - Preface

Today’s business world is far different than it was only a few years ago. U.S. businesses are no longer insulated from international competition, and the business environment is no longer dominated by large-scale manufacturing. Business ethics
and social responsibility are no longer just topics for an end-of-chapter discussion question. Global competition, information technology, quality and productivity, social responsibility, and the role of services and small businesses are the major
elements in business today.

The next decade will be a period of extraordinary global competition and technological change. Only individuals and businesses that are able to adapt and grow will survive. BUSINESS IN TODAY’S WORLD presents a contemporary reflection of today’s business world. Global markets, the changing business environment, and the importance of small business are covered at the beginning so that students will see how these concepts affect all other business functions. 

Today’s Introduction to Business students come fronrrvaried backgrounds and are involved in varied programs of study. Some are business administration majors, but many are enrolled in career programs. BUSINESS IN TODAY’S WORLD is a student-oriented text that is attractive, uncluttered, and logically organized. It will not only assist the student in learning introductory business concepts but also make the learning process interesting and enjoyable.

The primary focus of BUSINESS IN TODAY’S WORLD is to help prepare the student to compete in today’s business world. The goal is for the student to know, understand, and use the concepts presented in the text. The “Student Activities” section is the most direct student-oriented, educational feature available in any textbook today. First, the student is able to purchase the text and activities for the price of the text alone. Second, the activities require much more than simple memorization of the text. Through the activities, the student will gain a broader understanding of the concepts presented in the text and will apply this knowledge in real-life situations.
  
    • At the knowledge level, crossword puzzles add interest to learning key terms and definitions.
    • A series of applied multiple-choice questions helps the student to understand the basic concepts presented in the text chapter.
    • The student applies the concepts discussed in the text chapter in one or more decision-making activities.
    • Lastly, for each text chapter, the issue of written communication is addressed. In answering the questions in the final application, the student prepares a short written answer. In most cases, the answer will be based on an interview with a 
       businessperson concerning the real-world application of the concepts presented in the chapter
ER  -