Farese L. S. Marketing Essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. — New York Columbus Chicago Peoria : Glencoe/McGraw-Hill , 2003. — 772 p.

Анотація:
Everything you to develop a successful career in marketing.

- Learn how to marketing's current hot topics: computer technology, the global marketplace, and marketing for tomorrow's business.
- Develop ethical decision-making skills and strategies forsuccess using high-interest case studies.
- Reinforce mathematical basics and applications.
- Practice marketing concepts and skills by creating portfolios and completing computer activities.

ISBN: 9780078303975

Subjects--Topical Terms:
658 Управління торговельно-промисловою діяльністю. Бізнес-менеджмент. Економіка підприємств. Організація та

Universal Decimal Class. No.: 658