TY  - BOOK
AU  - Farese L. S.
AU  - Kimbrell G.
AU  - Woloszyk C. A.
TI  - Marketing Essentials
SN  - 9780078303975
PY  - 2003///
CY  - New York, Columbus, Chicago, Peoria
PB  - Glencoe/McGraw-Hill 
KW  - 658 Ð£Ð¿ÑÐ°Ð²Ð»ÑÐ½Ð½Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÐµÐ»ÑÐ½Ð¾-Ð¿ÑÐ¾Ð¼Ð¸ÑÐ»Ð¾Ð²Ð¾Ñ Ð´ÑÑÐ»ÑÐ½ÑÑÑÑ. ÐÑÐ·Ð½ÐµÑ-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ. ÐÐºÐ¾Ð½Ð¾Ð¼ÑÐºÐ° Ð¿ÑÐ´Ð¿ÑÐ¸ÑÐ¼ÑÑÐ². ÐÑÐ³Ð°Ð½ÑÐ·Ð°ÑÑÑ ÑÐ°
KW  - UDC
N2  - Everything you to develop a successful career in marketing.

- Learn how to marketing's current hot topics: computer technology, the global marketplace, and marketing for tomorrow's business.
- Develop ethical decision-making skills and strategies forsuccess using high-interest case studies.
- Reinforce mathematical basics and applications.
- Practice marketing concepts and skills by creating portfolios and completing computer activities
ER  -