TY  - BOOK
AU  - Beere,Rosalind
ED  - SpringerLink (Online service)
TI  - The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change 
SN  - 9783319490649
AV  - HD21 
U1  - 338 23
PY  - 2017///
CY  - Cham
PB  - Springer International Publishing, Imprint: Palgrave Macmillan
KW  - Industries
N1  - Chapter 1 Franchising Overview -- Chapter 2 International Context -- Chapter 3 The Emergence of Franchising -- Chapter 4 The Impact of Franchising on Industry Evolution -- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry -- Chapter 6 Case Study of the Irish Real Estate Industry -- Chapter 7 Franchising: From Industry Fragmentation to Consolidation -- Chapter 8 Conclusion; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation
UR  - https://doi.org/10.1007/978-3-319-49064-9
ER  -