TY  - BOOK
AU  - Emilien,Gerard
AU  - Weitkunat,Rolf
AU  - Lüdicke,Frank
ED  - SpringerLink (Online service)
TI  - Consumer Perception of Product Risks and Benefits
SN  - 9783319505305
AV  - HB71-74 
U1  - 330.01 23
PY  - 2017///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Behavioral economics
KW  - Public health
KW  - Health psychology
KW  - Market research
KW  - Psychology—Methodology
KW  - Psychological measurement
KW  - Statistics 
KW  - Behavioral/Experimental Economics
KW  - Public Health
KW  - Health Psychology
KW  - Market Research/Competitive Intelligence
KW  - Psychological Methods/Evaluation
KW  - Statistics for Social Sciences, Humanities, Law
N1  - Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility.; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
UR  - https://doi.org/10.1007/978-3-319-50530-5
ER  -