TY - BOOK AU - Meier,Andreas AU - Portmann,Edy AU - Stoffel,Kilian AU - Terán,Luis ED - SpringerLink (Online service) TI - The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies T2 - Fuzzy Management Methods, SN - 9783319540481 AV - HD30.2 U1 - 658.4038 23 PY - 2017/// CY - Cham PB - Springer International Publishing, Imprint: Springer KW - Management information systems KW - E-business KW - Electronic commerce KW - E-commerce KW - Data mining KW - Computer simulation KW - Business Information Systems KW - e-Business/e-Commerce KW - e-Commerce/e-business KW - Data Mining and Knowledge Discovery KW - Simulation and Modeling N1 - Logical Analogies Between Intuitionistic Fuzzy Sets and Rough Sets -- Enhanced Knowledge Management by Synchronizing Mind Maps and Fuzzy Cognitive Maps -- Constraints and Wishes in Quantified Queries Merged by Asymmetric Conjunction -- Statistical Measures Obtained Using the Signed Distance Method and Others -- An Intuitionistic Fuzzy Service Model - Use Case for Swiss Health Platform -- A Modied Fuzzy TOPSIS Method Aggregating 8.921 Partial Rankings For Companies' Attractiveness -- A Fuzzy-Based Approach to Estimate Management Processes Risks; Available to subscribing member institutions only. Доступно лише організаціям членам підписки N2 - This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy UR - https://doi.org/10.1007/978-3-319-54048-1 ER -