Steinhardt, Gabriel. The Product Manager's Toolkit® : Methodologies, Processes, and Tasks in Technology Product Management / [electronic resource] : / by Gabriel Steinhardt.. — 2nd ed. 2017.. — XVII, 207 p. 34 illus., 2 illus. in color. : online resource. — (Management for Professionals,) 2192-8096. - Management for Professionals, .

Introduction -- Part I: Product Management Concepts -- Part II: Product Management Editorials -- Part III: Product Manager’s Toolkit® (PMTK). .

Available to subscribing member institutions only. Доступно лише організаціям членам підписки.

Анотація:
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

ISBN: 9783319499987

Standard No.: 10.1007/978-3-319-49998-7 doi

Subjects--Topical Terms:
Management.
Industrial management.
Organization.
Planning.
Marketing.
Project management.
Innovation/Technology Management.
Organization.
Marketing.
Project Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514