TY  - BOOK
AU  - Steinhardt,Gabriel
ED  - SpringerLink (Online service)
TI  - The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management 
T2  - Management for Professionals,
SN  - 9783319499987
AV  - HD28-70 
U1  - 658.514 23
PY  - 2017///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Management
KW  - Industrial management
KW  - Organization
KW  - Planning
KW  - Marketing
KW  - Project management
KW  - Innovation/Technology Management
KW  - Project Management
N1  - Introduction -- Part I: Product Management Concepts -- Part II: Product Management Editorials -- Part III: Product Manager’s Toolkit® (PMTK).; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice
UR  - https://doi.org/10.1007/978-3-319-49998-7
ER  -