TY  - BOOK
AU  - Khan,Gohar F.
ED  - SpringerLink (Online service)
TI  - Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere 
SN  - 9789811029424
AV  - HD28-70 
U1  - 658 23
PY  - 2017///
CY  - Singapore
PB  - Springer Singapore, Imprint: Springer
KW  - Industrial management
KW  - Computers
KW  - Political communication
KW  - Public administration
KW  - Media Management
KW  - Information Systems and Communication Service
KW  - Political Communication
KW  - Public Administration
N1  - Chapter 1. What is Social Media? -- Chapter 2. Social Media-based Government: It's All About Culture -- Chapter 3. Enabling a Participatory Government -- Chapter 4. Enabling a Collaborative Government -- Chapter 5. Enabling an Open Government -- Chapter 6. Social Media Analytics -- Chapter 7. Social Media Strategy -- Chapter 8. Social Media Risks Management; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy
UR  - https://doi.org/10.1007/978-981-10-2942-4
ER  -