TY  - BOOK
AU  - Pokhrel,Subhash
AU  - Owen,Lesley
AU  - Coyle,Kathryn
AU  - Coyle,Doug
ED  - SpringerLink (Online service)
TI  - ROI in Public Health Policy: Supporting Decision Making  
SN  - 9783319688978
AV  - RA410-410.9 
U1  - 338.473621 23
PY  - 2017///
CY  - Cham
PB  - Springer International Publishing, Imprint: Palgrave Pivot
KW  - Health economics
KW  - Public health
KW  - Behavioral economics
KW  - Economic policy
KW  - Health Economics
KW  - Public Health
KW  - Behavioral/Experimental Economics
KW  - R & D/Technology Policy
N1  - Chapter 1. Diary of a Policymaker -- Chapter 2. The Scourge of Modern Lifestyles -- Chapter 3. ROI Analysis: Art or Science? -- Chapter 4. What Is ROI, By The Way? -- Chapter 5. Modelling the ROI of Public Health Interventions -- Chapter 6. A Journey to Real-World Decision Problems -- Chapter 7. Evaluating Current and Prospective Policies -- Chapter 8. ROI Analysis: Making Policy Impacts -- Chapter 9. Where’s Next for Public Health ROI Research? -- Chapter 10. The Last Word; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - The demand for return in investment (ROI) analyses in public health is on the rise as a ‘business case’ needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.
UR  - https://doi.org/10.1007/978-3-319-68897-8
ER  -