TY  - BOOK
AU  - Atwal,Glyn
AU  - Bryson,Douglas
ED  - SpringerLink (Online service)
TI  - Luxury Brands in China and India
SN  - 9781137547156
AV  - HD21 
U1  - 338 23
PY  - 2017///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Industries
KW  - Branding (Marketing)
KW  - International business enterprises
KW  - Asia—Economic conditions
KW  - Globalization
KW  - Markets
KW  - Internet marketing
KW  - Branding
KW  - Asian Business
KW  - Emerging Markets/Globalization
KW  - Online Marketing/Social Media
N1  - Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint; Available to subscribing member institutions only. Доступно лише організаціям членам підписки
N2  - This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets
UR  - https://doi.org/10.1057/978-1-137-54715-6
ER  -