Akhilesh, K.B. Co-Creation and Learning : Concepts and Cases / [electronic resource] : / by K.B. Akhilesh.. — 1st ed. 2017.. — XIV, 97 p. 20 illus. : online resource. — (SpringerBriefs in Business,) 2191-5482. - SpringerBriefs in Business, .
Chapter 1. Co-Creation. Chapter 2. Co-Creation and Learning -- Chapter 3. Case Studies -- References.
Available to subscribing member institutions only. Доступно лише організаціям членам підписки.
Анотація: This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.