TY  - SER
AU  - Hartmann,Wesley
AU  - Hitsch,Günter J.
ED  - SpringerLink (Online service)
TI  - Quantitative Marketing and Economics: QME 
SN  - 1573-711X
CY  - New York
PB  - Springer US, Imprint: Springer.
KW  - Marketing
KW  - Economic theory
KW  - Economic Theory/Quantitative Economics/Mathematical Methods
KW  - Statistics for Business, Management, Economics, Finance, Insurance
N2  - Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ
UR  - https://doi.org/10.1007/11129.1573-711X
ER  -