Masè, Stefania. Art and Business : Perspectives on Art-based Management / [electronic resource] : / by Stefania Masè.. — 1st ed. 2020.. — IX, 146 p. 3 illus., 2 illus. in color. : online resource. — (International Series in Advanced Management Studies,) 2366-8814. - International Series in Advanced Management Studies, .
INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION. .
Анотація: Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.