TY  - BOOK
AU  - Masè,Stefania
ED  - SpringerLink (Online service)
TI  - Art and Business: Perspectives on Art-based Management 
T2  - International Series in Advanced Management Studies,
SN  - 9783030517694
AV  - HD28-70 
U1  - 658 23
PY  - 2020///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Management
KW  - Arts
N1  - INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION.
N2  - Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study
UR  - https://doi.org/10.1007/978-3-030-51769-4
ER  -