Urban, Glen L. Advanced marketing strategy : : phenomena, analysis, and decisions / [electronic resource] / Glen L. Urban, Steven H. Star.. — Englewood Cliffs, N.J. : : Prentice Hall,, c1991.. — xx, 563 p. : : ill. ; 27 cm.

Includes bibliographical references and indexes.



ISBN: 0138519404 9780138519407 0130132934 (pbk) 9780130132932 (pbk)

LCCN: 90035900

Nat. Bib. No.: GB91-25647

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Marketing.
Strategisch management.
Strategische planning.
Marketing--Gestion.
Planification stratégique.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415.13 / .U73 1991

Dewey Class. No.: 658.8/02