TY  - BOOK
AU  - Urban,Glen L.
AU  - Star,Steven H.
TI  - Advanced marketing strategy: phenomena, analysis, and decisions 
SN  - 0138519404
AV  - HF5415.13 .U73 1991
U1  - 658.8/02 20
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - gtt
KW  - Strategisch management
KW  - Strategische planning
KW  - Gestion
KW  - ram
KW  - Planification stratégique
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/advancedmarketin00urba
UR  - http://www.openlibrary.org/books/OL18934728M
ER  -