Bolen, William H., 1943- Advertising / [electronic resource] / William H. Bolen.. — 2 ed.. — New York : : Wiley,, c1984.. — xvi, 649 p., [8] p. of plates : : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.



ISBN: 0471863483 9780471863489

LCCN: 83021695

Nat. Bib. No.: GB84-43881

Subjects--Topical Terms:
Advertising--United States.
Advertising.

Subjects--Index Terms: United States Advertising

LC Class. No.: HF5813.U6

Dewey Class. No.: 659.1/0973