Patti, Charles H. Advertising : : a decision-making approach / [electronic resource] / Charles H. Patti, Charles F. Frazer.. — Chicago : : Dryden Press,, c1988.. — xxxi, 590 p. : : ill. (some col.) ; 26 cm. - The Dryden Press series in marketing.

Includes bibliographies and indexes.



ISBN: 003071687X 9780030716874

LCCN: 87006898

Subjects--Topical Terms:
Advertising.
Advertising--Decision making.

LC Class. No.: HF5821 / .P27 1988

Dewey Class. No.: 659.1/11