Dunn, S. Watson 1918-1997. Advertising: its role in modern marketing [electronic resource] / [by] S. Watson Dunn [and] Arnold M. Barban.. — 3d ed.. — Hinsdale, Ill., : Dryden Press, [1974]. — vii, 630 p. : illus. 25 cm.

Includes bibliographies.



ISBN: 0030039665 9780030039669

LCCN: 73003874

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .D78 1974

Dewey Class. No.: 659.1

National Agricultural Library Call No.: HF5823.D78 / 1974