TY  - BOOK
AU  - Dunn,S.Watson
AU  - Barban,Arnold M.
TI  - Advertising: its role in modern marketing
SN  - 0030039665
AV  - HF5823 .D78 1974
U1  - 659.1 
PY  - 1974///]
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Advertising
N1  - Includes bibliographies
UR  - http://www.archive.org/details/advertisingitsro00dunn
UR  - http://www.openlibrary.org/books/OL5412714M
ER  -