TY  - BOOK
AU  - Nylen,David W.
TI  - Advertising: planning, implementation & control 
SN  - 0538195800
AV  - HF5823 .N84 1980
U1  - 659.1/11 19
PY  - 1980///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Advertising
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/advertisingplann00nyle
UR  - http://www.openlibrary.org/books/OL4430754M
ER  -