Pratkanis, Anthony R. Age of propaganda : : the everyday use and abuse of persuasion / [electronic resource] / Anthony R. Pratkanis and Elliot Aronson.. — New York : : W.H. Freeman,, c1992.. — xiii, 299 p. : : ill. ; 24 cm.
Includes bibliographical references (p. 269-289) and index.
Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children.
Propaganda. Persuasion (Psychology) Public opinion. Advertising. Television in propaganda. Propagande. Persuasion (Psychologie) Opinion publique. Publicité. Télévision dans la propagande. Propaganda. Overreding. Publieke opinie. Gedragsbeïnvloeding.