TY  - BOOK
AU  - Pratkanis,Anthony R.
AU  - Aronson,Elliot
TI  - Age of propaganda: the everyday use and abuse of persuasion 
SN  - 0716722100
AV  - HM263 .P715 1991
U1  - 303.3/75 20
PY  - 1992///
CY  - New York
PB  - W.H. Freeman
KW  - Propaganda
KW  - Persuasion (Psychology)
KW  - Public opinion
KW  - Advertising
KW  - Television in propaganda
KW  - Propagande
KW  - Persuasion (Psychologie)
KW  - Opinion publique
KW  - Publicité
KW  - Télévision dans la propagande
KW  - gtt
KW  - Overreding
KW  - Publieke opinie
KW  - Gedragsbeïnvloeding
N1  - Includes bibliographical references (p. 269-289) and index; Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children
UR  - http://www.archive.org/details/ageofpropagandae00prat
UR  - http://www.openlibrary.org/books/OL1546344M
ER  -