Dutka, Alan F. AMA handbook for customer satisfaction / [electronic resource] / Alan Dutka.. — Chicago, Ill. : Lincolnwood, Ill., U.S.A. : : American Marketing Association ; : NTC Business Books,, c1994.. — viii, 231 p. : : ill. ; 24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 219-222) and index.



ISBN: 0844234540 : $49.95 9780844234540

LCCN: 92034249

Subjects--Topical Terms:
Consumers--Research.
Consumer satisfaction--Research.
Consumentenonderzoek.
Marktonderzoek.
Tevredenheid.
Consommateurs--Recherche.
Consommateurs--Satisfaction--Recherche.

LC Class. No.: HF5415.3 / .D88 1994

Dewey Class. No.: 658.8/12