TY  - BOOK
AU  - Dutka,Alan F.
ED  - American Marketing Association.
TI  - AMA handbook for customer satisfaction
SN  - 0844234540 :
AV  - HF5415.3 .D88 1994
U1  - 658.8/12 20
PY  - 1994///
CY  - Chicago, Ill., Lincolnwood, Ill., U.S.A.
PB  - American Marketing Association, NTC Business Books
KW  - Consumers
KW  - Research
KW  - Consumer satisfaction
KW  - Consumentenonderzoek
KW  - gtt
KW  - Marktonderzoek
KW  - Tevredenheid
KW  - Consommateurs
KW  - Recherche
KW  - Satisfaction
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 219-222) and index
UR  - http://www.archive.org/details/amahandbookforcu00dutk
UR  - http://www.openlibrary.org/books/OL1729852M
ER  -