McCarthy, E. Jerome Basic marketing : : a managerial approach / [electronic resource] / E. Jerome McCarthy, William D. Perreault, Jr.. — 9th ed.. — Homewood, Ill. : : Irwin,, 1987.. — xviii, 749 p. : : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin series in marketing.

System requirements for disk (version 1.0): IBM PC. Includes indexes.

Bibliography: p. 696-714.



ISBN: 0256036497 9780256036497 0256060517 (disk) 9780256060515 (disk)

LCCN: 86082823

Subjects--Topical Terms:
Marketing--Management.
Marketing.

LC Class. No.: HF5415.13 / .M369 1987

Dewey Class. No.: 658.8