TY  - BOOK
AU  - Nayak,P.Ranganath
AU  - Ketteringham,John M.
TI  - Breakthroughs!
SN  - 0892562943 :
AV  - HF5415.153 .N38 1986
U1  - 306/.42 19
PY  - 1986///
CY  - New York
PB  - Rawson Associates
KW  - New products
KW  - Inventions
KW  - Creative ability in business
KW  - Betriebsergebnis
KW  - swd
KW  - Produktinnovation
KW  - Unternehmenserfolg
KW  - Fallstudiensammlung
N1  - Includes index; Innovators, inventors, and facilitators -- Stalking the breakthrough: we begin our journeys -- JVC and the VCR miracle: "you should be very polite and gentle" -- 3M's little yellow note pads: "never mind. I'll do it myself." -- ChemLawn: Dick Duke's lonely battle -- Tagamet: repairing ulcers without surgery -- Walkman: from "dumb product" to the headphone culture -- "Problems! we've got to have problems!" -- The microwave oven: " 'this black magic!" -- Toyota: the supermarket for cars -- A teacher of competitive response -- Nautilus: the unfinished breakthrough -- Dreams deferred -- Federal Express: the knights on the last white horse -- The message for managers
N2  - "How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."
UR  - http://www.archive.org/details/breakthroughs00naya
UR  - http://www.openlibrary.org/books/OL2550970M
ER  -