MacCarthy, Edmund J. clippings from the popular business press. [electronic resource] . — 1990 ed.. — Homewood, Ill. [u.a.] : : Irwin,, 1990.. — VII, 106 S : : Ill., graph. Darst. - Basic marketing / E. Jerome McCarthy ; William D. Perreault ; Applications in basic marketingIrvin series in marketing.