TY  - BOOK
AU  - Degen,Clara
ED  - International Association of Business Communicators.
TI  - Communicators' guide to marketing
SN  - 058228645X
AV  - HF5415.123 .C66 1987
U1  - 658.8 19
PY  - 1987///
CY  - New York
PB  - Longman
KW  - Communication in marketing
KW  - Marketing
KW  - Communication en marketing
N1  - Includes bibliographies and index; An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard
UR  - http://www.archive.org/details/communicatorsgui00dege
UR  - http://www.openlibrary.org/books/OL2733547M
ER  -