Frank, Thomas, 1965- The conquest of cool : : business culture, counterculture, and the rise of hip consumerism / [electronic resource] / Thomas Frank.. — Chicago : : University of Chicago Press,, c1997.. — 287 p. : : ill. ; 24 cm.

Includes bibliographical references (p. 245-272) and index.



ISBN: 0226259919 (alk. paper)

LCCN: 97017556

Subjects--Topical Terms:
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Advertising and youth--History--United States--20th century.
Consumer behavior--History--United States--20th century.
Subculture--United States.

Subjects--Geographic Terms:
United States--Social conditions--1960-1980.
United States--Social conditions--1980-

LC Class. No.: HF5415.1 / .F72 1997

Dewey Class. No.: 381.3/0973/0904