Hawkins, Del I. Consumer behavior : : implications for marketing strategy / [electronic resource] / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.. — 6th ed.. — Chicago : : Irwin,, c1995.. — xix, 649 p. : : ill. (some col.) ; 27 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.



ISBN: 0256139725 9780256139723

LCCN: 94030028

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Market surveys--United States--Case studies.
Consommateurs--Comportement--États-Unis.
Études de marché--États-Unis.
Consommateurs--Comportement--États-Unis--Cas, Études de.
Études de marché--États-Unis--Cas, Études de.

LC Class. No.: HF5415.33.U6 / H38 1995

Dewey Class. No.: 658.8/342/0973