Boone, Louis E. Contemporary marketing / [electronic resource] / Louis E. Boone, David L. Kurtz.. — 6th ed.. — Chicago : : Dryden Press,, c1989.. — xxxix, 700, [57] p. : : col. ill. ; 26 cm. - The Dryden Press series in marketing.

Includes indexes.

Bibliography: p. [N2]-N11.



ISBN: 003022814X 9780030228148

LCCN: 87038143

Nat. Bib. No.: GB90-4602

Subjects--Topical Terms:
Marketing.
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415 / .B53 1989

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8