TY - BOOK AU - Boone,Louis E. AU - Kurtz,David L. TI - Contemporary marketing SN - 003022814X AV - HF5415 .B53 1989 U1 - 658.8 19 PY - 1989/// CY - Chicago PB - Dryden Press KW - Marketing KW - swd N1 - Includes indexes; Bibliography: p. [N2]-N11 UR - http://www.archive.org/details/contemporaryma1989boon UR - http://www.openlibrary.org/books/OL24373909M ER -