Boone, Louis E. Contemporary marketing / [electronic resource] / Louis E. Boone, David L. Kurtz.. — 3d ed.. — Hinsdale, Ill. : : Dryden Press,, c1980.. — xx, 536 p. : : ill. ; 25 cm. - The Dryden Press series in marketing.

Includes bibliographical references and indexes.



ISBN: 003051391X 9780030513916

LCCN: 79051058

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53 1980

Dewey Class. No.: 658.8