TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Contemporary marketing research
SN  - 0314771018
AV  - HF5415.2 .M382 1991
U1  - 658.8/3 20
PY  - 1991///
CY  - St. Paul
PB  - West Pub. Co.
KW  - Marketing research
N1  - Includes bibliographical references (p. 730-741) and index
UR  - http://www.archive.org/details/contemporarymark00mcda
UR  - http://www.openlibrary.org/books/OL1862425M
ER  -