Boone, Louis E. Contemporary marketing / [electronic resource] / Louis E. Boone, David L. Kurtz.. — 4th ed.. — Chicago : : Dryden Press,, c1983.. — xxviii, 530, 98 p. : : ill. ; 25 cm.

Includes bibliographical references and indexes.



ISBN: 0030626382 9780030626388

LCCN: 82072170

Nat. Bib. No.: GB83-22865

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415 / .B53 1983

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8