TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030626382
AV  - HF5415 .B53 1983
U1  - 658.8 19
PY  - 1983///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/contemporarymark04boon
UR  - http://www.openlibrary.org/books/OL24204051M
ER  -